In order to achieve this the font needs to be readable, appealing and clear. It is important for the typography used on a website to attract a viewer and retain their attention. Picking fonts for a website and using them properly Designers may find it beneficial to develop their own classifications for different fonts as this will allow them to be able to easily access the type of font they need for a particular project. More can be learned about the different types of fonts by looking at a range of classifications such as humanist, modern, slab serif, geometric, old style and transitional. There are a number of good fonts that are available in both categories. Serif fonts are sometimes considered to be more readable. As a general rule though serif fonts are more traditional and sans serif fonts are considered modern. There is a wide range of different styles of fonts in both groups that can make them difficult to classify. This feature is not found in sans serif fonts. Fonts that are known as serif have feet at the end of the letterforms. The most widely used typography categorization is serif or sans serif. The most common question when picking a font: Sans or Serif? Letter spacing is also an important aspect of choosing a legible font and fonts that are too open should be avoided. This improves the appearance of the font and quality typefaces will have built in kern pairs so this effect can be easily achieved. The process of adjusting spacing between characters to make the font proportional is known as kerning. These types of fonts are likely to be the ones which will deliver legible results. Fonts such as these can be effective if focusing on the typography of the site.Ī legible font will usually be one that has conventional letterforms and design characteristics which are consistent. Helvetica Neue has other styles than bold and italic such as light or ultra light. However, making this choice may be difficult because of the sheer number of fonts that are available.Ĭertain elements of the text will appear highlighted to the visitor if a font is chosen that has variations in height and weight. Picking a good font is a good starting point for making text legible. These factors include character shapes, size of counters, character width, weight, ascender and descender length and stroke contrast. There are many factors that need to be taken into account when considering the legibility of the text. It is important for a font to be legible in order for the reader to be able to distinguish one letter from another. There are no specific rules that can be followed to find the correct typeface but some principles can be applied to a number of situations and these may be worth following. It is difficult to choose the right typeface because there are so many options available. It won’t work on a site for developers, for example. You can choose a signature font or a highly calligraphic one for your design, but that is limited to the audience that you have. It is important to choose the right typeface that is suited to the particular situation and even the best typefaces cannot be used effectively in every situation. The key is to choose a typeface that will link the text with the graphics to achieve the objective of the page.Ī good typeface can increase the reading pleasure of the viewer.

A good typeface will engage the audience and influence their perception of the message. The effectiveness of the message on the page is strongly influenced by the choice of typeface. Other aspects of typography include choosing the color of the text and deciding how the text will fit into the layout and design of the page. This is the starting point though and consideration needs to be given to kerning, tracking and leading. Typography does not just involve choosing the typeface. Typefaces are just as important to the visual effect of the webpage as images.

Typography continues to be overlooked by many designers yet it is a very important aspect of the design process as choosing the right typeface can make a real difference to the effectiveness of the design.

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